WEEL 1: STRATEGIC PLANNING ASSIGNMENT DRAFT
WEEK 1: STRATEGIC PLANNING ASSIGNMENT Basic Draft Concept Nike is an American multinational corporation that specializes in the designing, manufacturing and marketing of footwear, apparel, sporting goods and equipment all around the world. They were founded in 1964, under the name of Blue Ribbon Sports, Inc, util the name was officially changed to Nike in 1971. Recognized worldwide, Nike operates in more than 120 countries and as of May 31, 2022, they operate a total of 1046 retail stores worldwide. Nike boasts the largest revenue in its industry of sporting goods with more than a reported $37.4B reported in 2020. Its closest competitor, Adidas, could only manage $11.15B. Although a recent scandal in 2021 which involved the distribution of “Lil Nas X satan shoes”, caused a dent in the brands reputation, the brand immediately confirmed that they were not involved in the creation and distribution of the shoes and filed a trademark lawsuit against its promoters, “MSCHF” in order to pr